INFOGRAPHIC: Profiling the Facebook gamer, Who’s buying what and how often?
Highlights of the research include:
- 44% purchase to gain an edge
- 46% of purchasers buy game upgrades
- 51% purchase to decorate and personalize
- 79% spend in two or fewer games per month
- 69% are purchasing in simulation or building games
- 52% typically stay in the $0-$5 range for in-game purchases
- 67% of buyers wait more than a week before they are convinced to purchase in a Facebook game
- 49% of buyers report they are still playing all of the games in which they have purchased after six months
(Source: venturebeat.com)
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